cake bite girL
About this project
I am the founder and product designer of Cake Bite Girl, a custom cake pop e-commerce web site that specialized in catering and custom orders. Cake Bite Girl was a custom confection shop that developed and grew quickly, so we were in need of a full service custom ecommerce website showcasing the product, while also easily navigating to fulfill unique order requests.
Key players:
Integrated social media and SEO tools to increase online visibility and customer engagement.
Designed and developed an e-commerce website that ran on an ASP.NET nopCommerce web application platform.
Offered a variety of cake pop customization capabilities on the website, including flavors, shapes, colors and decorations.
Provided gift baskets, personalized tags and table top displays for special occasion.
Enabled customers to order cake pops online and select express shipping, local delivery or pick-up.
Client: Cake Bite Girl
Role: UX, UI, Marketing and Product
Programs used: Sketch, Illustrator, and Photoshop
Branding and typography
Avenir Next was used to keep everything clean and easy to read without distracting from the product. The logo is designed to communicate elegance while still keeping the brand approachable.
design system
A clean and easy to navigation was key, especially for this type of product. A clean UI with clear markers of completion for various tasks gave the user confidence and built trust. Bright pink and dark chocolate brown was used to draw attention to various elements including checkout steps and CTA buttons.
Personas
We started noticing trends and universal needs within our user base, which helped to navigate what would be the most useful features for the site.
catering for a wide user base
shop
Focusing on product meant detailed photos. Pairing these photos with CTA buttons made it easy for the user to get
to the shop quickly.
subscribe
A subscription service gave the user an opportunity to save their information for future orders, increasing order frequency.
showcase
There was no brick and mortar location, so photos were everything. The goal was to be visually appealing and give the user clear direction.
AS ORDERS INCREASED, IT BECAME POSSIBLE TO STREAMLINE COMMON REQUESTS.
CHECKOUT FLOW
The checkout flow streamlined ordering processes that would be normally done manually through email or by phone. One of my main goals was to give the customer an experience that mirrored what they would see in person when having an in person consultation. I wanted them to feel the same excitement and delight as they browsed through my website and saw the colorful and delicious cake pops on display, as well as have the same convenience and flexibility as they placed their orders and customized their preferences.
This resulted in a 79% increase in overall sales 6 months after launch.
page layout
Our aim was to create a joyful and engaging experience for our users as they explored our website. We showcased various product options in different types of packaging and scenarios to help them imagine the ways they could enjoy or gift our cake pops. We also developed all aspects of the product from packaging to marketing, using our own product photos, product descriptions, packaging concept and design, and copywriting. We leveraged social media to create branding opportunities for our clients and to promote our cake pops for various events such as weddings, fundraisers, trade shows and festivals.
We provided cake bites and pops for corporate gifts, trade shows, and special events nationwide.
SUMMARY
Streamlining manual processes
Overall the ecommerce website improved a once tedious process of communication to be faster and more accurate. When there were a high volume of orders, we were able to spend less time organizing and more time producing.
SPECIAL REQUESTS
Events, corporate gifts, weddings, and parties usually had a more custom approach. We would get requests that would require special attention to detail. An online form put the user in control allowing them to put their request in writing.
EASY CHECKOUT
Adding the option to switch out the toppings and chocolate coatings on their cake pop order gave the user additional variants. This allowed them to order multiple flavors and topping combinations with ease.
PRESS
Cake Bite Girl was featured on Windy City Live and WBBM’s “Made In Chicago” radio show. Through the power of word of mouth, we created a cake pop movement that reached a wide range of clients including Google, UBS, Biogen, Spanesi, Park Hyatt, and Chicago Fire.